VeterinaryCare schema for your practice website: a copy-paste template

If you ran your homepage through a schema validator right now, there's a roughly 8-in-10 chance it would come back empty. That's the silent reason your clinic shows up below the corporate chains in the local pack — Google reads structured data and yours isn't telling it anything. Two minutes to fix.

What schema actually does

Schema markup is structured data you embed in your page that tells search engines exactly what kind of business you are, where you are, what hours you keep, what services you offer, and what your aggregate rating looks like. Google uses it to:

Show your stars and review count directly in search results (the rich snippet)
Confirm you're a veterinary clinic, not a generic local business
Power the local pack ranking signal that says "this is a real, complete, trustworthy listing"
Let Google Knowledge Panel pull accurate hours, address, phone, and services

The template

Drop this into the <head> of your homepage (and ideally every page). Replace the bracketed values with your clinic's real details:

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "VeterinaryCare",
  "name": "[Your clinic name]",
  "url": "https://[yourclinic].com.au",
  "logo": "https://[yourclinic].com.au/logo.png",
  "image": "https://[yourclinic].com.au/clinic.jpg",
  "telephone": "+61 2 9999 9999",
  "email": "hello@[yourclinic].com.au",
  "priceRange": "$",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "12 Example Road",
    "addressLocality": "Brisbane",
    "addressRegion": "QLD",
    "postalCode": "4000",
    "addressCountry": "AU"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": -27.4698,
    "longitude": 153.0251
  },
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": ["Monday","Tuesday","Wednesday","Thursday","Friday"],
      "opens": "08:00",
      "closes": "18:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": "Saturday",
      "opens": "09:00",
      "closes": "13:00"
    }
  ],
  "areaServed": [
    { "@type": "City", "name": "Brisbane" },
    { "@type": "AdministrativeArea", "name": "QLD" }
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "reviewCount": "618"
  }
}
</script>

Field-by-field, what each does

@type: VeterinaryCare — confirms the business category. Don't use generic LocalBusiness here. The vet-specific type is what Google uses for veterinary local-pack ranking.
address + geo — must match your Google Business Profile exactly. Even a different street format ("St" vs "Street") can cost you points.
openingHoursSpecification — must match GBP. The day-of-week format above is the one Google parses cleanly.
areaServed — list the suburbs and city you actually serve. Helps Google associate your listing with neighbourhood searches.
aggregateRating — populates the stars in your search snippet. Pull this dynamically from your real review count if possible; manually update at minimum once a quarter.

After you ship it

Open Google's Rich Results Test and paste your homepage URL. Confirm the VeterinaryCare schema validates.
Check Google Search Console → Enhancements → you should see "Local Business" structured data appear within a few days.
Search your clinic name + suburb on Google in an incognito window. Check whether the rich snippet (stars, hours, address) renders directly.

Want us to audit your schema for you?

Part of every X18 onboarding includes a full technical SEO audit including schema, meta tags, GBP alignment, and rich-results testing. Free as part of the strategy call.

Book a 15-minute call →